How to Batch Content

What is Batching?

If you are new to the concept of batching basically it just means that you complete similar tasks during a certain timeframe so that you aren’t getting distracted by context switching.

Doing this helps you to stay focused on the tasks at hand and helps you to make the most of your time because you aren’t switching from project to project. 

Research shows that when you switch between two tasks at a time that 20% of your productive time is lost to context switching. That increases to a 40% loss when you try switching between 3 tasks at a time.

I used to think that I was batching my content because I would plan certain days in my schedule as “content writing days.” But, the problem with it was I would put so much pressure on myself to write several blog posts from start to finish.

This wasn’t batching because I was still going through the entire writing process and switching between all the different types of tasks that I do.

Rather than trying to complete your entire content process at one time, you need to break up the tasks and complete them at different times.

It might seem like a long process but trust me it makes it so much easier and will end up saving you a ton of time.


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