Reason #2 – Consuming before creating
You wake up and the first thing you do in the morning is open your phone and start checking social media or your email. Before you know it, it’s been 20 minutes and you’ve been endlessly scrolling.
We are ALL guilty of doing this.
We waste so much time scrolling our phones whether it is on Instagram, Facebook, Tik Tok or even Clubhouse.
This prevents us from being consistent with our own content because we are wasting so much time-consuming everyone else’s content.
This often leads to comparison problems or shiny object syndrome.
We lose sight of what we are doing and worry about what everyone else in our industry is doing.
We then become indecisive because it makes us feel like what we are doing is wrong or that we are behind in some kind of way.
When you scroll your phone first thing in the morning it causes stress and makes it harder for you to prioritize your own tasks and content.
You need to make a conscious effort to spend less time-consuming content and more time focusing on your content strategies.
I know you won’t completely stop doing it (neither will I!), but here are a couple of things you can try:
Create content BEFORE you consume others’
Set a time limit for how much time you get on certain apps
Try to avoid grabbing your phone so you can be more present and mindful
Reason #3 – You don’t have a plan in place
This one seems pretty obvious, but it actually took me YEARS to implement any kind of content marketing strategy.
I was all over the place.
Posting whenever I found time, rarely showing up for my audience and never having any kind of consistency.
To get consistent with your content you need to be intentional and have a plan to follow.
I don’t mean someone else’s pieced together plan that you think you should be doing, but your own content marketing strategy.
It doesn’t have to be elaborate, but you do need to have a system in place for when you create new content.
What process do you follow when you write new content?
What do you need for video content?
How much time does it take to edit?
How much time does it take to create graphics?
Where do you promote your content?
How do you repurpose your content?
All of these things make up YOUR content marketing strategy.
You can read all about creating your own content marketing strategy here.
Even when you implement all of these things there are still times in your life when you won’t be consistent or something will come up and prevent you from posting that week.
You have to give yourself grace and not completely give up.
There will be legitimate reasons why you miss deadlines or push things back.
The important part is you push through because I guarantee not many people will even know you posted a day late.
Comment below and tell us what is holding you back from creating consistent content for your blog or business.