How to Repurpose Content

#4 – Design an infographic – Take out some of the main points of your content and create an infographic that you can promote on your social media channels. This visual will help your audience see the overall picture of your awesome content. 

#5 – Record an audio version of your post – Your audience may prefer to consume audio content. Record yourself reading the post or talking through the main points. You can even share a snippet of it using Headliner

#6 – Summarize and share it in your newsletter – This is one of the easiest ways to repurpose your content. Take your main source and turn it into an email to send to your subscribers. 

#7 – Design several different pin images for Pinterest – Test out different pin images to drive more traffic back to your content. 

This list can go on and on:

  • Pull quote from your blog post and create several tweets from it

  • Rewrite (and update) to create a guest post

  • Turn a longer blog post into an email series

  • Use your blog post as a script for a podcast

There are so many different ways that you can reuse your content. Get creative and do what you feel will be most effective with your audience. 

How to repurpose old content

You don’t even have to create any new content. 

Go into your archives that you’ve already created and find ways that you can repurpose it.

Consider updating old content to be more relevant and then use all the repurposing examples above.

You can literally have one piece of content that you created a year ago and turn it into 10-15 new pieces that you can use to promote your business. 

Plus, chances are your audience is filled with so many new people who may not have ever seen the old content that you have created. 

Have I sold you yet on why you should repurpose your content?

I hope so!

I now spend a lot less time creating new content and more time promoting and repurposing it.

Comment below and share how you repurpose content in your business.


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