3 Steps to Create Consistent Content for Your Business

Keep a bank of ideas to create consistent content

To help say consistent with my content, I have a running spreadsheet full of ideas. This way, when I sit down to plan for the month I can just pick some ideas from my spreadsheet and add them to my calendar. 

I used to struggle with what to write about because I would wait until the night before I wanted a post to go live and would find myself just staring at a blank screen.

I would feel overwhelmed with finding content ideas or worrying about writing the perfect post.

Now, I don’t put myself in that stressful situation because I keep this idea bank and add to it anytime an idea pops into my head. 

I like to do this in Google Spreadsheets so I can access it anytime from my phone. I have found that some of my best ideas have come to me when I am at the store shopping or on an early-morning run. 

All I have to do is take out my phone and add the idea into my spreadsheet plus any notes that may support the idea and then I am done. 

This prevents me from going out and looking for ideas or feeling that pressure of finding new content.

Get inspired with content ideas from your everyday life by getting in the habit of keeping a content bank.

Even if they feel insignificant, it’s okay. You don’t have to use every idea you put into your spreadsheet.

Create a calendar for consistent content

I’m sure you’ve heard a ton of people talk about creating a content calendar.
It’s not something new, but it is something I HIGHLY recommend you do.

A content calendar is an easy way to keep yourself organized and consistent with your content.

It’s not just about having a calendar of ideas, but it will help you plan enough time to create and promote your content.

Most people make the mistake of spending all of their time on planning, but then never execute their ideas.

Having a content calendar will help guide you each day on what content you need to post and when. 

At the beginning of each month, I like to plan out my content for the entire month. I’ll look at any important dates and events I have and then decide which topics I want to talk about. 

If you are just getting started with a content calendar do not schedule too many posts every week until you can fall into a routine to show up consistently. 

Consistency doesn’t mean more.

Find what works for you and get in the habit of making it a routine.

This could be:

  • YouTube goes live on Monday

  • Email video to list on Wednesday

  • Share Insta story with 3 tips from video on Friday

Your content calendar can be as basic or as extensive as you feel comfortable with. The point is to make it your own so you can show up consistently with content for your business. 

Creating consistent content does not mean showing up every day, but it is about finding a routine that feels good for you.

Related: How to Create Content Faster

I am all about using systems and workflows to make the process go faster and easier on myself.

If you need help creating a template for your content, check out this post: How to Create a Blog Post Template to Save Time

Be sure to download a FREE copy of my Content Roadmap so you can create consistent content for your blog or business.


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