#3 – Repurposing + re-platforming (is that a word?)
Another part of my content creation process is to repurpose not only older content but any new content I write. Instead of just writing an email and then that being all I do with it, I will use that email and break it down into 3-4 social posts and/or use it for a blog post on my website.
This allows me to have several pieces of content from one original blog post or email.
Read more about How to Repurpose Content here.
Not only do I repurpose it between platforms, but I will also pull things from my archives when I am relaunching or promoting one of my products again. I don’t want to be recreating the wheel every single time.
I literally re-use launch emails and social content. I will go back and update and make any changes necessary, but the majority of the content will stay the same.
This saves so much time.
You can check out this post on how to create content faster here.
#4 – Follow a workflow
Having a workflow as a part of my content creation process is a game-changer.
I used to just sit down and try to write an entire blog post, create graphics and schedule it all at the same time. Not to mention I was doing it the night before I wanted it to go live on my website.
Your workflow doesn’t have to be a fancy process, but you do need to document the tasks that you complete every time you create content. Whether it is a blog post, a podcast, an email or even a video.
Following a workflow will not only save time but guide you on what needs to be done. If you need help with this process, check out this post: How to Build a Blog Post Template.
I personally use Asana to manage my blog post template.
Each time I am ready to create content I will duplicate the workflow template and then get started.
To create your own workflow make a list of all the tasks you complete when you create content. Break it down to the most basic steps so you can follow it next time you create new content.
You can also check out:
This is the process I follow every single time I create content for either one of my websites.
I keep a spreadsheet with ideas and then at the beginning of each month I will plan all of my content and do the necessary research along with seeing what I’ve already created in the past and then I will follow the workflow templates I have made in Asana.